CavinKare's CHIK Enters Crème Hair Color Category; Launches CHIK
Quick Crème Hair Color in Rajasthan
Quick Crème Hair Color in Rajasthan
● Designed for the quality-conscious, value-seeking consumers of Rajasthan, the product
offers a superior, hassle-free colouring experience in just 10 minutes at Rs 10~
● Available in three popular shades, Natural Black, Natural Brown, and Burgundy, the
product comes in convenient single-use sachets and will be accessible across general trade
outlets across the state
● With television icon Shweta Tiwari as its brand ambassador, the brand has also unveiled
a comprehensive 360° marketing campaign spanning print, digital, and online platforms across
the state
Jaipur, CavinKare’s CHIK brings a revolutionary offering in hair color - CHIK
Quick Creme Hair Color into the Rajasthan market. This announcement marks CHIK’s entrance
into the creme hair color category.Powered by a unique 10-minute fast action formula, the
product has been created to make crème hair coloring more convenient, and time-saving for
consumers. Designed to deliver rich, natural-looking color along with the nourishment of natural
ingredients like amla and bhringraj, this launch marks a significant step in CHIK’s mission to
bring innovative, hassle-free hair color solutions at a disruptive price point to households across
Rajasthan. The brand has further roped in popular television Actor Shweta Tiwari as the brand
ambassador and is rolling out a comprehensive 360° marketing campaign spanning print,
online, and digital platforms in the market.
The CHIK Quick Crème Hair Color comes with a non-drip, easy-to-apply formula in a single
sachet that directly addresses consumer pain points such as long application times, dryness,
and the mess often associated with conventional powder formats. Especially crafted for at-home
use, the product ensures minimal preparation time and a smooth coloring experience. Available
in three versatile shades, Natural Black, Natural Brown, and Burgundy, the range caters to the
most popular consumer preferences. By introducing the crème format at an accessible price of
just ₹10, CHIK is making crème hair coloring more affordable and inclusive, especially for value-
conscious consumers across Rajasthan. With its 10-minute action time, CHIK Quick Crème
redefines the hair coloring experience with ultra rich color and glossy finish with no waiting, no
hassle.
Speaking about the launch, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare, said:
“The hair color market in Rajasthan is witnessing rapid evolution as consumers increasingly
seek solutions that combine quality, convenience, and affordability. Until now, a large section of
consumers have relied on conventional hair color formats, which often compromise on ease of
use, and overall experience. With CHIK Quick Crème Hair Color, we are proud to bridge this
gap by bringing to market a truly accessible crème format that delivers rich, vibrant results in
just 10 minutes. As one of Rajasthan’s most loved haircare brands, CHIK has always stood for
democratizing beauty, and this launch is another milestone in empowering households with
innovative, trusted, and value-driven solutions.”
CHIK Quick Crème Hair Color will be available in convenient single-use sachets across retail
outlets, kirana stores, in Rajasthan. Consumers can choose from three popular shades, Natural
Black, Natural Brown, and Burgundy, catering to diverse preferences and styles. With this
launch, CavinKare strengthens CHIK’s presence in the personal care category, ensuring that
quality hair coloring is now accessible to every household across the state.
साभार :
© CopyRight Pressnote.in | A Avid Web Solutions Venture.