ASUS strengthens pan India retail strategy with the launch of Exclusive Store in Davangere
Karnataka : As a step towards strengthening the brand’s retail footprint across the country, ASUS India, Taiwanese tech giant today announced the launch of an exclusive store in Bangalore. The new exclusive store is spread across 480 sq. ft. and is set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as Vivobook, Zenbook, Republic of Gamers (ROG) laptops, Gaming Desktops, All-in-One Desktops, and accessories. With this launch it takes the total count of 25 stores by ASUS in Karnataka. Talking about the expansion, Jignesh Bhavsar, National Sales Manager – PC & Gaming Business, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Karnataka, being a vital market for us, the inauguration of the new brand store in the promising city, Davangere,
will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users.” As part of its broader retail strategy, ASUS aims to significantly scale its offline presence across metros, tier 1, and tier 2 cities by the end of this year. The company is committed to making its products more accessible by expanding exclusive brand outlets and strengthening its partnership with multi-brand retail stores. This aggressive retail expansion plan is designed to ensure that customers not only have better accessibility to ASUS’s wide product portfolio but also get an enhanced, hands-on experience with the latest innovations.
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