RCM’S Rupantaran Yatra to reach Udaipur, promoting  service attitude, health awareness and life values 

Udaipur: RCM, India’s leading direct selling company, is bringing its Rupantaran Yatra to Udaipur, Rajasthan on 17th September, as part of its 25th anniversary celebrations. The Yatra will open doors to new livelihood opportunities and greater self-reliance for local communities while showcasing real-life stories of women entrepreneurs, youth leaders, and community changemakers. 

The 100-day, 17,000 km nationwide journey will visit 75 cities and host 25 grand celebrations, spreading the message of Swasthya (Health), Sewa (Service), and Sanskar (Values). The campaign reinforces RCM’s approach that it is not merely into direct selling-but a people centric, and values-led movement. 

Residents of Udaipur will discover unique opportunities, and witness firsthand how this people-centric movement is positively transforming lives across Bharat. Since its inception in 2000, RCM has nurtured thousands of success stories, empowering housewives, retired professionals, youth, and even individuals overcoming alcoholism to achieve holistic success and rebuild their lives with dignity.

This grand event at Udaipur, dedicated to RCM’s 25-year journey, will be held at the 'Kingdom of Sports' ground near Eden Court Apartments, New Navratan Road, Bedla.

The event will begin with RCM Prangeet at 7 AM, conveying the RCM’s core principles, followed by a Yoga Session aimed at promoting physical fitness. The Swasthya Kranti as well as various health related initiatives taken by RCM will be introduced. Attendees will participate in Sewa Activity, and a documentary will showcase RCM’s impactful journey. Attendees will also take the Ideal Citizenship Oath, pledging their commitment to social responsibility. The event will conclude with an awareness rally, spreading messages of sewa, swasthya and sanskar across the city.

Recently launched "Mansa Vacha Karmana - Ek Karmyogi Ki Jeevani", a book based on the life of RCM founder Tilokchand Chhabra will also play a pivotal role in the function. It explores his journey as a karma yogi, highlighting his core values and the transformative impact of his thoughts and actions on millions of lives.

“The Rupantaran Yatra is both a celebration of RCM completing 25 years, and a tribute to the spirit of transformation among our countless associate buyers who have overcome adversities to become self-reliant, financially independent and holistically successful. Through this Yatra, we aim to inspire new members to join a values-driven, people-powered journey,” Managing Director, Saurabh Chhabra said.

 “Rupantaran Yatra is more than a journey of change, it is a movement of empowerment. Let us remember that when women lead with strength, vision and care, they don’t just shape their own future, they transform the destiny of the nation.” Managing Director, PriyanckaAgarwaal said.

“From FMCG and health to fashion and lifestyle, RCM products are proudly Made in India and crafted to great standards. Through Rupantaran Yatra, we hope to reach and empower millions of people, building on the positive impact RCM has already created, and contribute to create a healthy Bharat.”, CEO, Manoj Kumar said.

Starting in 2000 with a single textile product, RCM has now grown into a big domestic enterprise. Currently, the company offers a range of over 400 products, supported by more than 2 million active Associate Buyers nationwide. Its robust distribution network spans over 10,000 retail stores.

A key highlight of RCM’s remarkable journey into a Rs 2,400 crore enterprise is that it has achieved this scale without any venture capital or external funding- a testament to the significant role played by its associate buyers and the enduring trust of consumers in its quality products. A distinctive feature of RCM’s product portfolio is its commitment to avoiding palm oil. Instead, the food range is made with rice bran oil, which contains Gamma Oryzanol—a natural antioxidant known to help reduce high blood cholesterol.