KevinCare’s Chick Enters Hair Color Category with Launch of Chick Quick Cream Hair Color in Madhya Pradesh
Indore: KevinCare’s popular Chick brand has made a significant entry into the hair color segment in Madhya Pradesh with the launch of its revolutionary product – Chick Quick Cream Hair Color. The launch marks Chick’s foray into the cream hair color category, offering a unique 10-minute fast-action formula designed to make hair coloring easier, faster, and more convenient for consumers. Enriched with natural ingredients like Amla and Bhringraj, the product delivers deep, natural-looking shades while caring for hair.
Affordable, Convenient, and Fast
Chick Quick Cream Hair Color is designed for quality-conscious yet budget-savvy consumers, providing a smooth hair coloring experience in just 10 minutes at an affordable price of only ₹10. Available in three popular shades – Natural Black, Natural Brown, and Burgundy – the product comes in a single-use sachet for maximum convenience and is easily available at general trade stores across the state.
Innovative Marketing and Brand Presence
To strengthen its brand visibility, Chick has roped in popular television actress Shweta Tiwari as the brand ambassador and has launched a comprehensive 360° marketing campaign, covering print, digital, and online platforms. The campaign aims to engage consumers and highlight Chick’s mission to deliver innovative and easy-to-use hair coloring solutions to every household.
Solving Key Consumer Challenges
Unlike traditional powder hair colors that can be messy and time-consuming, Chick Quick Cream Hair Color ensures a hassle-free application with minimal preparation. Its cream-based format provides smooth coverage, deep color, and a shiny finish, making hair coloring a quick, enjoyable experience.
Leadership Perspective
Speaking at the launch, Rajat Nanda, Business Head – Personal Care, KevinCare, said:
“The hair color market in Madhya Pradesh is evolving rapidly, with consumers seeking solutions that combine quality, convenience, and affordability. Traditional hair color formats often lack ease of use and a satisfactory experience. With Chick Quick Cream Hair Color, we are bridging this gap. In just 10 minutes, it delivers deep, vibrant results. As one of the most trusted hair care brands in Madhya Pradesh, Chick remains committed to making beauty accessible to all. This launch reinforces our focus on innovative, value-driven solutions.”
Chick Quick Cream Hair Color is now available at all retail outlets and local kirana stores across Madhya Pradesh. Consumers can choose from Natural Black, Natural Brown, and Burgundy, ensuring that premium-quality hair coloring is within everyone’s reach.
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