RCM’s Rupantaran Yatra receives overwhelming response in Udaipur
Promotes service attitude, health awareness and life values
Udaipur : RCM’s nationwide Rupantaran Yatra concluded its successful stop in Udaipur, Rajasthan on 17 September 2025, drawing enthusiastic participation from community members, and associate buyers.
RCM currently has more than 2 million active associate buyers across the country, and plans to grow this number in the coming years. The company’s expanding network in Rajasthan reflects the rising demand for affordable, high-quality products and the trust in RCM as a platform that creates sustainable opportunities for self-reliance.
As part of its vision for inclusive growth, RCM is focused on empowering people across diverse communities in Udaipur and Rajasthan. By creating equal opportunities to women, youth, and aspiring entrepreneurs from all ages and backgrounds, RCM seeks to strengthen livelihoods, and ensure that the benefits of growth are shared widely.
The Yatra, part of RCM’s 25th anniversary celebrations, is a 100-day journey covering 17,000 km, 75 cities, and 25 major events.
During its visit to Udaipur, the Yatra reaffirmed RCM’s core pillars of Swasthya (Health), Sewa (Service), and Sanskar (Values). It highlighted inspiring journeys of women achievers, youth leaders, and community changemakers who have transformed their lives through the RCM ecosystem. As the Yatra concluded in the City, RCM strengthened its bond with existing associate buyers while welcoming new members into its growing network.
The people of Udaipur welcomed the Yatra with immense fervour as hundreds of people joined the grand celebration at 'Kingdom of Sports' ground, New Navratan Road, Bedla. The event started with RCM Prangeet, conveying the RCM’s core principles and objectives, followed by a Yoga Session to promote physical fitness. The Swasthya Kranti as well as various health related initiatives taken by RCM will be introduced. Attendees participated in Sewa activities and a documentary showcased RCM’s impactful journey. Everyone also took the Ideal Citizenship Oath, pledging commitment to social responsibility. The event concluded with a powerful Awareness Rally, spreading messages of health and community empowerment in Udaipur.
Recently launched "Mansa Vacha Karmana - Ek Karmyogi Ki Jeevani", a book based on the life of RCM founder Tilokchand Chhabra, also played a pivotal role in the event. It explores his journey as a karma yogi, highlighting his core values and the transformative impact of his thoughts and actions on millions of lives.
“The overwhelming response from Udaipur is a reflection of the strength and spirit of our people-powered movement. We remain committed to empowering every household with better health, economic opportunities, and strong values as we continue our journey towards a Swasth and Viksit Bharat”, Managing Director Saurabh Chhabra said.
“Rupantaran Yatra is more than a journey of change, it is a movement of empowerment. Let us remember that when women lead with strength, vision and care, they don’t just shape their own future, they transform the destiny of the nation.” KeySoul Founder, Priyancka Agarwaal said.
“From FMCG and health to fashion and lifestyle, RCM products are proudly Made in India and crafted to great standards. Through Rupantaran Yatra, we hope to reach and empower millions of people, building on the positive impact RCM has already created, and contribute to create a healthy Bharat.”, CEO, Manoj Kumar said.
As the Rupantaran Yatra heads to its next destination, the energy and inspiration it leaves behind in City and State will continue to drive growth opportunities, and holistic community progress, while also setting the stage for the journey ahead.
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