House of McDowell’s Soda Celebrates the Magic of Friendship with Karthik Aryan in ‘Yaaron Wali Baat 2.0’
The new campaign celebrates ‘first-time moments’ with friends, blending nostalgia, fun, and inspiration.
Jaipur, House of McDowell’s Soda, in collaboration with Team Spirit of Publicis Group India, has launched its latest campaign, ‘Yaaron Wali Baat 2.0’, celebrating the timeless spirit of friendship. Building on the brand’s legacy of yaari (friendship), the campaign revolves around the theme — “Karo Kuch Pehli Baar Jab Saath Hon Yaar” — highlighting the joy of experiencing ‘first times’ with friends that turn into cherished memories and lifelong stories.
Portraying Karthik Aryan as the brand ambassador, the film captures how he inspires a hesitant friend to try something new — a symbolic moment of courage drawn from friendship. The campaign then takes a playful turn, reimagining iconic “first-time” milestones from history — like landing on the moon or inventing social media — through the lens of friendship, humor, and camaraderie. These moments collectively convey that when friends are together, even the impossible becomes possible.
Varun Koorich, Vice President & Portfolio Head – Marketing at Diageo India, stated,
“Friendship has always been at the heart of House of McDowell’s Soda. With ‘Yaaron Wali Baat 2.0’, we are extending this legacy to a new generation. The ‘first-time’ moments shared with friends stay with us forever — they define who we are. Through this campaign, we aim to inspire today’s youth to create stories of friendship that last a lifetime. This film is not just an ad, but an invitation to celebrate the true meaning and strength of friendship.”
Kartik Smetsacek, Chief Creative Officer of Saatchi & Saatchi India, added,
“We wanted to reintroduce McDowell’s ‘yaari’ to the new generation. The idea was simple — most of our memorable ‘firsts’ happen with friends. By blending that thought with humor and epic historical references, we gave friendship a grand stage.”
Brand ambassador Karthik Aryan shared,
“My journey with McDowell’s Soda has always been about celebrating the magic of yaari. ‘Yaaron Wali Baat 2.0’ is special because it reminds us that those moments with friends give us courage, bring out our best selves, and create stories we’ll never forget. That’s what real friendship is — lasting and inspiring.”
The campaign marks a new chapter in the House of McDowell’s Soda journey, celebrating the eternal magic of friendship and its inspiring ‘first-time’ moments. It will be promoted across social media, out-of-home, and shopper platforms, reinforcing McDowell’s as the brand for friendship — by friends, for friends.
🎬 Watch the film here: https://www.youtube.com/watch?v=9_P84yCq_jw
Team Credits:
CEO: Paritosh Srivastava
Chief Strategy Officer: Ekta Relan
Chief Creative Officer: Kartik Smetsacek
Executive Director: Atin Vahal
NCD: Roshni Kavina
ECD: Trishya Kotwal
Senior VP: Karishma Menon
Sr. Brand Associate Strategy: Digvijay Dubey
Creative Team: Smita Mishra, Divesh Dishu, Avinash Jakhale, Anand Vyas, Darshan Jalgaonkar
National Films Head (Publicis Group): Jignesh (Jiggy) Maru
Executive Producers (Agency): Rahbar Sonawala, Pooja Talwar
Account Management: Sinjini Pal Mazumdar, Roshan Sonkar, Neha Talreja
Production House: GoodAfternoon Films
Director: Akanksha Seda
Executive Producers: Shashank Chaturvedi, Vikram Kalra, Robin D’Cruz
Producer: Alok Potnis
India DOP: Malay Prakash
Chile DOP: Matias Jara
Chile Action DOP: Jens Meyer
Production Designers: Neoti Upadhyay, Vinay Narkar
Music: Abhishek Arora
Editor: Shekhar Rogye
Graphics: Studio Gobo & Old Monk Studio
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