The Coolest Partnership Ever: Panasonic Brings “Captain Cool” MS Dhoni on board
Jaipur: Panasonic Life Solutions India, a leading diversified technology company, has onboarded MS Dhoni, India’s most celebrated cricketing icon and universally known as “CaptAIn Cool” as the new brand ambassador for its Air Conditioners portfolio in India. Dhoni exemplifies consistency, composure, and high-caliber performance, qualities that mirror Panasonic’s legacy of captaining next- generation cooling solutions. The association of the two cool CaptAIns will together reinforce Panasonic’s commitment to TRUST- cutting-edge Technology, proven Reliability, Ultra-Efficient performance, Superior Cooling, and Trusted Quality. The association comes at the right moment for Panasonic, as the company accelerates its vision to become a top HVAC brand in India and strengthen its connection with millions of households. With Dhoni joining the Panasonic family, the company aims to build stronger affinity across the country. Welcoming Dhoni to the Panasonic family, Tadashi Chiba, MD & CEO, Panasonic Life Solutions India (PLSIND), said, “This partnership is an alignment of shared values. For more than 100 years globally, Panasonic has stood for reliability, innovation, and meaningful contribution, values we continue to strengthen in India. Dhoni’s calm leadership and dependable performance reflect this spirit. Dhoni brings more than star presence; he brings momentum and meaningful connection with Indian consumers.
Together, we look forward to shaping an iconic chapter in Panasonic’s brand journey in India.” Speaking on the occasion, Mahendra Singh Dhoni, shared, “For most of us growing up in India, Panasonic was not just seen as a Japanese brand, it became a part of our everyday life. It felt familiar, reliable and Indian in spirit because it was present in our homes and memories. For me, this association is meaningful because it reflects shared values: trust, reliability, contribution to society and a constant drive to improve. I am proud to join hands with a brand that continues to innovate while staying true to its foundation of trust.”
Hirokazu Kamoda, Director, HVAC, Panasonic Life Solutions India (PLSIND) added, “Dhoni inspires confidence- in teams, in audiences, and in families. That emotional connection is invaluable as we further strengthen our presence in India. This partnership also aligns with Panasonic’s long-term growth roadmap for the cooling category, as the company ramps up AC manufacturing capacity and works toward doubling sales by FY27, driven by a stronger brand presence, local innovation and deeper market penetration.” Panasonic’s AC portfolio is engineered for evolving Indian lifestyles and extreme weather conditions, delivering premium, ultra-efficient, and smart cooling experiences. The air conditioners are designed to meet the expectations of today’s Indian consumers — who seek comfort, efficiency, and effortless control in their living spaces. With a focus on smarter living and future-ready comfort, Panasonic continues to evolve its offerings in line with India’s lifestyle aspirations and climatic realities.
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