16 years of Helping Protect Babies from their Minute 1, Makers of Johnson’s Baby Supports Training of Over 2 Lakh Healthcare Workers on Neonatal Resuscitation
~Launches awareness initiative to highlight the critical role of NRP in saving newborn lives
Mumbai, Every mother remembers the magic of those first moments, --the first cry, the first touch, the first time she looks at her baby. Unfortunately, some mothers never experience this magic owing to conditions like birth asphyxia which untimely deaths. Johnson’s® baby, a brand which has partnered with parents for generations, has been supporting the training of healthcare workers for over 16 years by funding a Neonatal Resuscitation program (NRP) led by a leading paediatrician association. This initiative furthers its commitment to help protect babies from the first minute of their life.
In India, every year 1.25 lakh newborns die within 24 hours of birth owing to critical conditions like asphyxia where the newborn is unable to breathe at birth which can be life threatening as well as can cause disabilities even if the child survives. Birth asphyxia is both preventable and treatable, however owing to lack of adequate training amongst healthcare professionals, this remains a big concern. The correct intervention in the first minute of birth can increase the chance of survival as much as 50%.
With an objective to help reduce neonatal infant mortality in India due to birth asphyxia, makers of Johnson’s® baby have been supporting a leading paediatrician association by training healthcare professionals with Neonatal Resuscitation, a standardized and evidence-based approach to newborn care. Through this program, over 2 lakh+ nurses, midwives and paediatricians have been trained with critical knowledge, essential skills, and intervention techniques to better manage neonatal emergencies and save lives.
Manoj Gadgil, Business Unit Head – Essential Health & Skin Health and VP Marketing, Kenvue, India, shares, “The survival of a newborn depends on correct interventions provided at the first minute of a baby’s birth. Unfortunately, these critical interventions are often compromised due to insufficient knowledge, training, and resources available to healthcare professionals. At Johnson’s® baby, we promise to protect babies not only from their first day but from the first moment. From providing high-quality products to partnering with social impact organizations, we are passionate about helping improve the lives of babies. For 16 years, we have supported1 a leading paediatrician association to train 2 lakh paediatricians, nurses and midwives in lifesaving neonatal resuscitation. We take pride in our journey, which reinforces our promise to help protect babies from their very first breath.”
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