Jio Credit unveils AI-powered brand campaign
New brand campaign leverages Artificial Intelligence (AI) for visual storytelling, highlighting Jio Credit’s commitment to simpler, faster and smarter credit experiences, designed around the customer
Mumbai : Jio Credit Limited (JCL), the lending subsidiary of Jio Financial Services Limited, launched today its new brand marketing campaign titled #HarBadeSapneKePeeche, a tribute to the evolving aspirations of Indians, which fuels the nation’s progress. At the heart of the campaign is an AI-powered brand fi lm (https://youtu.be/61a6R0IAalc) that narrates stories of aspiration and progress made possible through access to tailored credit solutions — from a family walking into their fi rst home, to a young entrepreneur realising her aspiration of owning her own bakery, and a sister enabling global education for her sibling. The campaign will
run across digital platforms, social media, print, radio and outdoor media.
JCL is pioneering a customer-fi rst journey by empowering customers with quick and fl exible access to capital through diverse lending solutions, including Home Loans, Loan Against Property, Loan Against Securities, and Corporate Lending Solutions available through diverse distribution channels, including its website, www.jiocredit.in, the JioFinance app, and external partners. The use of AI for crafting the visual narrative of the campaign complements JCL’s strong digital capabilities.
The technology-led diff erentiators of JCL enable a complete digital customer experience from onboarding to servicing, a digitised interface for channel partner management, real-time customer verifi cation, swift data-backed credit approvals and quick disbursements. JCL’s AI-powered customer support bot off ers a fast and fully digital customer service experience, leveraging natural language processing and Generative AI.
Together, these capabilities refl ect JCL’s commitment to building a customer-centric, convenient and accessible digital lending ecosystem. Kusal Roy, Managing Director and Chief Executive Offi cer, Jio Credit Limited said: “We deeply appreciate the overwhelming trust of our customers that we have received in a relatively short
span of time, and which refl ects in our growing loan book. We are committed to continuously innovating for our customers and make access to credit more democratic, seamless and aff ordable. AI-led innovation sits at the core of Jio Credit. By combining intelligent automation with deep customer understanding, we are shaping a
new paradigm in lending — one that delivers industry-leading effi ciency and empowerment for our customers.”
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