Rajasthani Cinema Development Association Praises Tourism Film Incentive Policy–2025
Rajasthan Government to Offer Incentives of Up to ₹3 Crore for Eligible Films
Udaipur: The Rajasthan government recently launched the **Tourism Film Incentive Policy–2025**, offering filmmakers, actors, and technicians a fresh opportunity to showcase the state as a premier shooting destination while boosting employment for local talent. The policy introduces several provisions aimed at promoting Rajasthan’s tourism through cinema and other media productions.
A meeting was held at **Ashoka Palace, 100 Feet Road, Udaipur**, to discuss the policy. Present at the meeting were **Mukesh Madhwani**, producer of the under-production film *Udharan* and a key advocate for establishing a film city in Udaipur, along with **Vipin Tiwari**, patron of the **Rajasthani Cinema Development Association** and several prominent Rajasthani filmmakers and directors. They lauded the government’s initiative, noting that the new policy will significantly encourage tourism-focused filmmaking in the state.
Mukesh Madhwani explained that Chief Minister **Bhajanlal Sharma** and Deputy Chief Minister **Diya Kumari** recently announced the revised policy in Mandwa. Under the updated provisions, incentives for Hindi and Rajasthani films have been increased from ₹2 crore to **up to ₹3 crore**. Previously, Hindi films received up to 15% incentives and Rajasthani films 25%; now, Hindi films, web series, TV serials, and documentaries shot at Rajasthan’s tourist sites will be eligible for up to **30% incentives**, while Rajasthani-language films will receive incentives raised to **approximately 35%**, with a minimum budget requirement of ₹1 crore.
The policy emphasizes film quality and grants additional subsidies based on the volume of shooting done in Rajasthan. Distribution requirements include at least **200 screens for Hindi films**, **25 screens for Rajasthani films**, and **100 screens for films in other languages**. For filming at sites under the Tourism, Archaeology, Forest, and Public Works departments, a reimbursement of fees is available for up to **five shooting days**. Minimum budgets are set at **₹3 crore for Hindi films**, **₹2 crore for web series/TV serials**, and **₹1.5 crore for documentaries**.
Mukesh Madhwani highlighted that Udaipur is increasingly becoming a preferred shooting location, attracting filmmakers and creating new employment opportunities for locals. Vipin Tiwari described the policy as a **milestone for the Rajasthan film industry**, surpassing similar schemes in states like Jharkhand, Uttarakhand, Haryana, and Madhya Pradesh. Over the past three years, Bollywood films have received incentives up to ₹6 crore, while two Rajasthani-language films received ₹27 lakh in incentives.
Both Madhwani and Tiwari emphasized that the Tourism Film Incentive Policy–2025 will **establish Rajasthan as a strong tourism-film destination** while generating broad employment opportunities for local filmmakers, artists, and technicians.
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