Streax Professional Highlights Salon-Focused Innovations at HBF Manthan

Udaipur: Streax Professional, the professional hair care brand from Hygienic Research Institute (HRI), played a significant and active role at HBF Manthan, the first-ever national Hair & Beauty conference organised by the Hair & Beauty Federation of India (HBF), held in Udaipur. The brand participated as a Platinum Sponsor, reinforcing its long-standing commitment to the professional beauty community.

The conference brought together representatives from 90+ associations, 100+ cities and 15+ states, along with 40+ national celebrity artists and 20+ cosmetic industry leaders, making it one of the most comprehensive gatherings of the Indian hair and beauty ecosystem to date.

Representing Streax Professional at HBF Manthan were Rochelle Chhabra, Head of Streax Professional, and Rizwan Ahmad, Vice President Sales – Streax Professional, who actively participated in panel discussions, sharing perspectives on industry growth, professional standards and the evolving needs of salon businesses.

Speaking on the association, Rochelle Chhabra said, “HBF Manthan is a meaningful step towards uniting our industry on one platform. At Streax Professional, we believe in being active participants — not just supporters — of such initiatives. From engaging with salon professionals at our booth to sharing knowledge through panels and sessions, our focus was on listening, learning and contributing to the collective growth of the industry.”

Rochelle Chhabra also conducted a dedicated knowledge session, engaging directly with salon professionals and association members. Her session focused on professional innovation, salon-friendly solutions and the importance of adapting to changing consumer expectations while maintaining trust and quality.

During the event, Streax Professional spotlighted its key professional offerings, including, Streax Professional BotBrazil, Streax Professional Skin – Facial Kits (Brightening & Anti-Ageing) & Streax Professional Argan Secrets Hair Color. These products received strong interest from salon professionals looking for reliable, performance-driven solutions for their services.