Akshay Kumar changed this new girl's fortune overnight, have you seen the magic of 'Sharmana'?
Mumbai : Whenever something new and revolutionary happens in Bollywood, superstar Akshay Kumar's name is often associated with it. This time, Akshay has introduced a talent and technology to the world that has created a stir in the entertainment world. Akshay Kumar himself was present at the launch of new actress Hiya's debut music video Sharmana and could not hide his surprise and delight after seeing the virtual production technology used in the song.
India's first AI-integrated virtual music video
'Sharmana' is not just a song, but a technological leap for the Indian music industry. Presented by K Sera Sera and produced by renowned singer-director Ramji Gulati, the video is India's first project to be shot entirely in a virtual studio.
Surprisingly, no real locations or massive physical sets were used for the song's shooting. Using Unreal Engine and AI (Artificial Intelligence, the song was created within the studio to create a magical experience, from the Dubai skyline to the streets of London.
Hiya's confidence and Akshay's praise
Working with such complex technology in your first project is challenging for any artist. But the ease with which Hiya performed alongside actor Rohan Mehra won over even Akshay Kumar.
During the launch, Akshay said:
"Today, technology has changed everything. Creating such grand visuals within a studio, without going to an outdoor location, is amazing. The confidence with which Hiya has worked in this new environment is commendable."
What is the 'Sharmana' team?
Lead Cast: Hiya and Rohan Mehra
Producer/Director: Ramji Gulati
Lyrics: Kunwar Juneja
Rap: Big Luv
Technology: K Sera Sera Virtual Studio (AI and real-time rendering)
Hiya expressed her happiness on this occasion, saying that having her work appreciated by a legend like Akshay Kumar is a dream come true. Speaking about her experience in the virtual studio, she said that acting without a real background was initially difficult, but after seeing the results, she became convinced that this was the future.
'Sharmana' is now available on all digital platforms and is rapidly going viral due to its unique visual quality.
साभार :
© CopyRight Pressnote.in | A Avid Web Solutions Venture.