Asian Paints Damp Proof: The Waterproofing Champion that stands the test of time
Udaipur : Indian homes facetwo tough seasons every year,heavy monsoons and scorching summer heat. Yet many homeowners rely on temporary fixes and unreliable waterproofing solutionsto protect theirterraces and rooftops. With its latest campaign, Asian Paints Damp Proof puts the focus on an important point: not all waterproofing is the same.
For over 13 years, Asian Paints Damp Proof has been helping homeowners protect their homes from water seepage and harsh weather. The solution formsa thick waterproofing layer that prevents water from entering the wallsand provides long-lasting protection against India’s demanding climate.
The brand’s latest film featuring Ranbir Kapoor and Saurabh Shukla tells a lively story filled with wit, playful banter and sharp exchanges. Rooted in everyday homeowner concerns, the film captures common problems from terrace leakages during monsoons to heat from exposed rooftops,turning them into an engaging and entertaining conversation.
Amid the humour and lively exchange, the campaign delivers its message with unmistakable clarity:
“AisiWaisi Waterproofing Nahi — Asian Paints Damp Proof hi lagao”. Amit Syngle, MD & CEO, Asian Paints said, “Indian homes face extreme weather from heavy monsoons to very hot summers and terraces are often the most exposed part of the house. Asian Paints Damp Proof delivers the most dependable & long‑lasting waterproofing that goes beyondjust stopping seepage and also helps reduce heat. Its advanced heat‑reflective coating lowers surface temperatures by up to 10°C and is backed by a 10‑year waterproofing warranty, helping keep homes protected and comfortable throughout the year.This campaign presents these key benefits in an engaging way.By using “Qawwali”,a storytelling form popular in India, we have turned a technical category into an interesting conversation, helping consumers easily understand the difference between ordinary waterproofing and true Asian Paints Damp Proof Waterproofing.With Ranbir Kapoor leading the communication, we highlight an important message: har waterproofing “Damp Proof” nahihoti - Asian Paints Damp Proof is the real waterproofing champion, offering dependable performance and enhanced living comfort for Indian homes.” The campaign will run across Television, Digital, OTT, social platforms and cinema screens, with strong visibility during cricket matches.
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