Nuvoco Duraguard Cement Hosts Cricket Premier League Finale in Rajasthan
Udaipur : Nuvoco Vistas Corp. Ltd., India’s trusted building materials company, hosted the grand finale of the Nuvoco Duraguard Cement Premier League at Miraj Stadium, Nathdwara, Rajasthan.
The Nuvoco Duraguard Cement Premier League is a flagship dealer engagement initiative designed to strengthen relationships with channel partners who play a critical role in the construction ecosystem. The league witnessed enthusiastic participation from 64 teams, reflecting the strength and reach of Nuvoco’s dealer network in the region.
The league was uniquely curated by Nuvoco, with its registered dealers forming their own teams and selecting players, encouraging deeper engagement and a strong sense of ownership and camaraderie. Aligned with the Nuvoco Duraguard brand philosophy of ‘Sabse Khaas’, the initiative celebrated dealers as valued partners, placing them at the heart of the experience.
The winning team, Udaipur Eagles, along with their designated Nuvocoauthorized dealer, was felicitated with a total prize of ₹11 lakh, recognizing their outstanding performance and team spirit throughout the tournament. The event was graced by Chetan Sharma, former Indian cricketer, as the Chief Guest, who also presented the trophy to the winning team, adding further prestige to the occasion.
Chirag Shah, Head – Marketing, Innovation and Sales Excellence, Nuvoco Vistas Corp. Ltd., said:
“The Nuvoco Duraguard Cement Premier League is an effort to go beyond business and build deeper, more meaningful relationships with our dealer partners. Rajasthan continues to be a key market for us and initiatives like these help us strengthen our connect at the grassroots level. Reflecting our brand’s promise, ‘Seedhi Baat Hai, Duraguard Khaas Hai’,Nuvoco Duraguard Cement stands for advanced technology, superior quality and durability in modern construction. Just like the product, our partnerships with dealers are built on strength, trust and long-term value. This platform celebrates teamwork, shared success, and reinforces the strong foundation of our journey together.”
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