ASUS Launches ExpertBook Ultra, an AI-powered Flagship of the Industry, Period! That is Built for Brilliance
Significantly Expands the Built for Worry Free Business ExpertBook P Series
Delhi, India: ASUS today, announced the launch of ExpertBook Ultra, the absolute industry flagship, along with a significant expansion in the versatile ExpertBook P series portfolio for a truly Worry-free business experience. The ASUS ExpertBook Ultra is a Copilot+ PC designed to enable CXOs and Business Leaders to achieve True Focus and an Ultra State of Mind where Brilliance is Born, through an Ultra-Light design, Elite Cutting-Edge AI-Powered Performance, Vivid Display, Immersive Audio, All Day Battery, Ultimate typing experience, Segment leading Military grade Durability, Enterprise-Grade Security, Super Premium Enterprise Grade Service Support, and Seamless Expandability. The ExpertBook P series has also expanded with ExpertBook P3 and ExpertBook P5) also brings high-performance AI productivity and future-proof scalability to manage the dynamic demands of enterprises and businesses across India. These new business laptops are unified by the ASUS ‘Worry-Free Business’ commitment, blending elite performance, security, durability, connectivity, durability and mobility, with India's most comprehensive commercial support ecosystem.
The ASUS ExpertBook Ultra is positioned to be The Flagship of the Industry. Period! It is an ultra-portable flagship laptop meticulously crafted from AZ31B magnesium-aluminum alloy, a material typically reserved for Aerospace and Formula 1 applications, with a Nano Ceramic surface with a 9H hardness rating. It is engineered to deliver an unprecedented balance of performance, durability, aesthetics, and user experience. The ExpertBook Ultra defies the established laws of physics, as it seamlessly integrates the latest Intel® Core™ Ultra Series 3 processor, an incredibly powerful GPU, and an advanced NPU into a single heterogeneous AI computing platform in an aerospace-grade chassis and is featherlight starting from 0.99 kg. This new Copilot+ PC is engineered as a future-proof asset, designed to induce a state of ‘Brilliance’ – an elite cognitive flow state where technology becomes invisible – empowering leaders to execute their vision with total clarity and zero friction.
The ASUS ExpertBook Ultra achieves an almost impossible combination, with a featherlight 0.99 kg magnesium chassis, with latest Intel® Core™ Ultra Series 3 processor, a thermally unrestricted 50W CPU TDP, an incredibly powerful GPU that performs better than the NVIDIA RTX 4050, a staggering 14,090 MB/s Gen 5 SSD, 9600 MT/s DDR5 memory and an advanced NPU into a single heterogeneous AI computing platform. It has a breathtaking 14.0-inch 3K 120Hz anti-glare touchscreen Tandem OLED display with 1,400 nits of brightness, 6-speaker Dolby certified spatial-sound system, a 70Wh battery delivering up to 26 hours of battery life, and impenetrable NIST SP 800-193-compliant hardware security. With this Absolute Industry Flagship, ASUS has systematically eliminated the concept of compromise.
For IT experts who demand unbreachable security, C-level executives who require supreme elegance, and dynamic professionals who refuse to let hardware bottleneck their potential, the choice is absolute. It is also the ultimate expression of the ASUS Expert Series: Trusted by IT Experts, Built for Worry-Free Business.
Complementing this flagship is the significantly expanded ExpertBook P series, featuring the ExpertBook P5 and P3 models tailored for businesses of all sizes. To provide the ultimate power of choice for IT decision-makers, the P series now includes multiple chassis and options of 14-inch and 16-inch display configurations. These versatile powerhouses offer a wide range of processing options up to Intel® Core™ Ultra Series 3 processor, along with massive scalability with up to 64GB DDR5 RAM and Dual SSD support for storage. The ExpertBook P3 model offers Intel® Core™ Ultra Series 2 processors in a choice of All-Plastic or premium One Metal chassis.
Whether deployed for a high-growth startup or a global enterprise, the ExpertBook P series delivers a consistent ‘Worry-Free’ experience. This promise is anchored by US military-grade (MIL-STD 810H) durability, ASUS ExpertGuardian multi-layered security, and an industry-leading service network covering over 15,500 pin codes across India, making the ExpertBook P Series an ideal, resilient choice for enterprise use.
Alongside product excellence, the ASUS ExpertBook series offers seamless IT enablement and nationwide service support for a truly ‘Worry-Free Business Experience’. Backed by one of India’s most extensive service ecosystems, ASUS Business users are enabled with a dedicated toll-free support (9 AM–9 PM, Mon–Sat), default onsite service across 15,500+ pin codes, default International warranty valid in 80 countries, Adapter Warranty equals Product Warranty and up to 5-year extended service packs (Warranty Extension, Next Business Day Support, Local Accidental Damage Protection, Battery Warranty Extension) and Post warranty Service Packs.
Speaking about the launch, Mr. Samson Hu, Global co-CEO, ASUS said, "At ASUS, our 'In Search of Incredible' journey is rooted in a deep commitment to Design Thinking—a methodology that allows us to look beyond specs and truly understand the human potential of the professionals we serve. Today, we are witnessing a paradigm shift in how business is conducted, and we are proud to lead this AI-driven revolution in India. With the ExpertBook Ultra, powered by Intel® Core™ Ultra Series 3 processors, we have set a new absolute industry flagship standard, engineered to empower India’s visionary leaders to operate in a 'State of Brilliance. Recognizing the diverse needs of India’s growing economy, we are also significantly expanding the ExpertBook P Series. This lineup is the versatile engine for India’s professionals and SMBs, offering the power of choice across multiple configurations while delivering on our steadfast 'Worry-Free Business' promise. Our strategic collaboration with Flipkart is central to this vision; by combining ASUS’s enterprise-grade service excellence with Flipkart’s unparalleled digital reach and business-friendly ecosystem, we are ensuring that every enterprise, from a scaling startup to a global powerhouse, has a dependable partner by their side. Together, we are providing the secure, durable, and intelligent foundation for Indian businesses to scale with absolute confidence in the AI era”
Also commenting on the big launch event, Mr. PP Sunil Acharya, Senior Director- Global Accounts, Intel India said, “The ASUS ExpertBook powered by Intel® Core™ Ultra Series 3 processors represents what’s possible when deep platform engineering meets real-world business needs. Through close co engineering with ASUS, we’ve delivered a laptop that combines exceptional performance, built in AI acceleration, and outstanding efficiency—giving professionals a smarter, more responsive PC for the way work gets done today.”
AVAILABILITY AND PRICING
Starting today (22nd April), pre-orders can be placed for the ASUS ExpertBook Ultra on Flipkart, where the Intel® Core Ultra X7 Series 3 model will have a starting price of INR 239,990 (Incl. taxes).
To mark the launch of the Flagship, ASUS is offering additional limited-time benefits to its ExpertBook Ultra customers along with the pre-order till 29th April 2026. These include:
• 5 years Onsite Warranty, 5 years Battery Warranty and 5 years Accidental Damage Protection worth INR 12,190.
• Extra INR 20,000 off on Axis Credit Card (EMI)
• Extra INR 20,000 Exchange Discount
• 24 Months No Cost EMI across bank cards
• Free Flipkart Black Membership (1 Year) worth INR 1,499.
• Free 1-Year McAfee+ Premium subscription (worth $49.99 or about INR 4,600)
The ExpertBook P3 range is available on Flipkart starting from INR 94,990 (Incl. taxes) and will have an exclusive limited period launch discount of INR 6,000, along with select card and bank offers. The ExpertBook P5 range will soon be available with a starting price of INR 214,990 (Incl. taxes).
For information, customers can reach out to ASUS Commercial representatives or send an enquiry on the respective product webpages of the products.
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