PepsiCo India, the energy drinks market leader, expands the category with a bold new flavour - Sting® Classic Kick
Udaipur : PepsiCo India’s iconic energy drink brand, Sting® Energy is turning up the intensity with the launch of Sting® Classic Kick –a bold new flavour designed for today’s generation that thrives on individuality, high energy and is always looking for choices. Expanding the Sting portfolio, the new flavour introduces a boldidentity rooted in intense energy, retaining the brand’s signature fun and cheeky personality. Sting® Classic Kick will be available across modern and traditional retail outlets in India, as well as leading e-commerce platforms, in 180ml cans at MRP ₹30/- and 300ML PET bottles at MRP ₹20/-.
Commenting on the launch, Diksha Bajaj, Category Head - Energy Portfolio, PepsiCo India, said:“As the leading brand in India’s energy drink category, Sting Energy continues to expand and evolve the category through innovation that offers consumers greater choice and differentiated flavour experiences. With the launch of Sting® Classic Kick, we are introducing an enhanced bold new flavour that responds to evolving consumer preferences while staying true to the high-energy experience Sting Energy is known for. The launch reinforces our commitment to continuously growing the category and bringing exciting new offerings to consumers.”
The launch is accompanied by a high-octane campaign film for ‘Sting Classic Kick’, showcasingactor Lakshya in a stylish restaurant setting. He effortlessly takes control of a tense situation with wit, confidence, and unmistakable Sting® energy, perfectly reflecting the flavour’s bold and commanding personality.
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