Asian Paints introduces Anti-Damp Technology in Ace & Tractor Emulsions to combat water-markissues
Udaipur : In today’s evolving home décor landscape, homeowners are raising the bar for what their homes should deliver, spaces that look good, feel welcoming, and stand the test of time. Yet, in the economy segment, bringing together aesthetics, durability and affordability has often remained a difficult balance to achieve. Among the most common concerns are water marks on walls, an issue that can quietly take away from the beauty of an otherwise well-maintained home. Addressing this need, Asian Paints has introduced Anti-Damp Technology in its popular Ace and Tractor Emulsions. In addition, the products offer a 4-year warranty on key performance aspects, bringing together long-lasting performance and value in one offering.
Ace and Tractor Emulsions, two of Asian Paints’ most trusted and widely used brands,have over the years built strong equity among dealers, contractors, and homeowners. Known for delivering consistent value in the economy segment, the portfolio has continually evolved with thoughtfulinnovations,from its Tractor and ACESparc range, offeringsuperior value proposition to itsTractor and AceShyne range, offering affordable sheen, each designed to meet real consumer needs.
Amit Syngle, MD and CEO of Asian Paints Ltd., said, “Across India, we are seeing a clear shift in consumer expectations, where performance and aesthetics are equally important, regardless of the price segment. At Asian Paints, we have consistently anticipated these evolving needs and worked to democratize innovation at scale. Our offerings in this segment are supported by a 4‑year warranty on key performance parameters, reinforcing reliability and long‑term value. The introduction of Anti‑Damp Technology in Tractor and Ace Emulsions takes this commitment further, bringing dependable protection against water‑mark related concerns to the economy segment and expanding access to meaningful innovation for every Indian home.”
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