IDFC FIRST Bank Launches ‘ACE’ Investment Feature

(mohsina bano)

Mumbai : IDFC FIRST Bank has introduced a new feature, ‘ACE,’ in its premium mobile banking app, designed to provide smart tools and insights for mutual fund investors. This feature helps users choose the right mutual funds from over 2,500 options, including equity, debt, tax-saving, hybrid, and index funds.

Customers can access detailed information about any fund, including past performance for 1, 3, and 5 years, holding patterns, and expert ratings (Morningstar ratings). The feature also offers a special ‘Senior Citizen Assistance Special’ option, which automatically selects low-risk ‘conservative’ funds.

Additionally, customers can link their external mutual funds through the e-CAS (Electronic Consolidated Account Statement) service, allowing them to view all their holdings in one place without switching between apps.

Ashish Anchalia, Chief Product Officer, Digital Banking, IDFC FIRST Bank, said, “We designed the ‘ACE’ feature to make it easy for investors to choose the right fund and invest with confidence.”

IDFC FIRST Bank’s mobile banking app is India’s highest-rated banking app on the Play Store, with a 4.9 rating, and has been ranked as India’s #1 banking app by Forrester.