##### Heavy Rush at Sojatia Jewellers on Guru Pushya Nakshatra

Udaipur: Sojatia Jewellers witnessed an enthusiastic surge of customers today on the auspicious occasion of Guru Pushya Nakshatra, as shoppers flocked to the showroom to purchase gold and silver jewellery.

Speaking on the occasion, Prof. Ranjit Singh Sojatia, Founder of Sojatia Jewellers, noted that despite a significant rise in gold and silver prices compared to last year, customer enthusiasm remained undiminished. “Our customers have shown a particular liking for lightweight jewellery designs, which have been in high demand,” he said. From the early hours of the morning, shoppers began to arrive, and by afternoon, the showroom was bustling with activity. The large crowd meant that customers had to patiently wait for their turn to make purchases.

Prof. Sojatia highlighted the special promotional scheme offered on the occasion, under which customers purchasing gold jewellery also received a free silver coin of equivalent value. The attractive reasonable making charges and intricately designed lightweight jewellery further drew customer attention.

Sojatia Jewellers, recently honored with the Icon of the Jewellery Industries Award for its outstanding contribution to the jewellery sector, showcased exquisite Polki-studded designs crafted in its in-house workshop. Customers appreciated these meticulously crafted pieces and purchased them eagerly. The award recognizes Sojatia Jewellers’ exceptional standards, innovation, and contribution to the industry.

The festive rush saw a significant number of customers purchasing gold coins and 99.9% pure silver coins under the Sojatia mark. Many buyers invested in gold and silver, anticipating future appreciation in precious metal prices. Despite the soaring rates, customers have acknowledged that prices are likely to rise further, prompting them to make early purchases, particularly for upcoming weddings and special occasions.

The day marked a remarkable demonstration of customer trust, the enduring appeal of traditional and modern designs, and Sojatia Jewellers’ continuing leadership in the jewellery market.