#### Taneira expands its presence in Delhi NCR with its newest store

New Delhi, Taneira, a Tata product, continues to expand its footprint in Delhi NCR with the launch of its newest store located at Elan Mall. Spanning 1,242 sq. ft., the store was inaugurated by Mr. Anirban Banerjee, Retail Head, Taneira and Ms. Shalini Gupta, RBH (North), Titan Company Ltd. and stands as a haven for saree connoisseurs in the city.

The new Taneira store honors the rich textile heritage, carefully preserved by master artisans throughout the ages. Customers can browse an impressive selection of handcrafted sarees like pure Silk, Cotton Ikat, Kota Doria, Banarasis, Tussar, Jamdanis, revitalized Chanderis and Maheshwaris, Kanjivaram, South Silks, Sambalpuri, and Vegan collections —all thoughtfully brought together under one roof to cater to Delhi NCR's discerning clientele.

Taneira is dedicated to upholding the authenticity and quality of its products, offering Zari Certification as a testament to its commitment to genuine craftsmanship. The store seamlessly merges traditional and contemporary styles, offering a curated selection of handcrafted sarees, blouses, ready-to-wear outfits, kurtas and unstitched kurta sets, inner skirts and trousers, all crafted from pure and natural fabrics.

Speaking on the occasion, Mr. Anirban Banerjee, Retail Head, Taneira, said, “We’re delighted to bring the Taneira experience to Gurgaon, a region that beautifully blends modern aspirations with deep-rooted traditions. At Taneira, our mission is to celebrate and preserve India’s rich craft heritage while making it accessible to every woman. This store is a tribute to the country’s diverse textile legacy, a space that truly brings the essence of ‘India under one roof.’

To mark the grand launch, Taneira is offering complimentary gold coin offer on a minimum purchase of INR 20,000 from 2nd to 6th July 2025, inviting customers to experience the artistry and richness of India’s textile heritage with a special token of celebration.

About Taneira:

Taneira, the women's ethnic wear brand from Titan, the TATA group company, offers differentiated design sarees, blouses, and ready-to-wear kurta sets made from pure and natural fabrics from over 100+ weaving clusters of India and brings the best of India under one roof. Instilled with TATA trust, Taneira aims to provide rooted yet progressive Indian women with diverse craftsmanship and exclusive crafts and designs. The products cater to everyday fashion and all occasions a woman would want to adorn herself for – festivals, weddings, and special occasions.

In its endeavour to provide authentic weaves that are handcrafted with love, Taneira works with weaver communities all over India. It has also launched the 'Weavershala' initiative to modernize the weaving techniques and, at the same time, preserve traditional procedures of hand weaving for future generations. In addition, the brand has introduced frame looms and all essential workspace facilities for the weavers in collaboration with localized weaver-led organizations. Currently, there are 18 Weavershalas operational across the country.

Launched in 2017, Taneira offers a unique and relaxed browsing experience with knowledgeable staff to provide quality service through a strong network of 80+ stores across 41 cities. The brand is present across all prominent metro hubs and is building to strengthen its presence across key Tier I and Tier II cities. Taneira is also available online with global delivery at www.taneira.com