This Raksha Bandhan, Flipkart Minutes saw a notable increase in gifting orders, highlighting a growing trend among consumers to rely on quick commerce for time-sensitive moments. The most active shopping window on the app was observed between 7 PM and 9 PM, with 8 PM emerging as the single busiest hour for Rakhi gifting. This peak hour reinforces Flipkart Minutes role in enabling meaningful gestures within tight timeframes. From metros like NCR, Bangalore, and Mumbai, to tier-2 cities such as Lucknow, Kanpur and Patna, shoppers turned to theNplatform to deliver thoughtful gifts in time.
All-time popular gifting categories continued to drive demand, like sweets, dry fruits,Nperfumes, and non-food gifting combos experiencing significant growth. Utility-led products such as wristwatches, handbags, and wallets performed well, showing that consumers are looking for a balance of function and sentiment when choosing Raksha Bandhan gifts. Among rakhis, religious, designer, and assorted rakhis emerged as the top-selling products. Festive staples such as chocolates and festive gift boxes witnessed more than a 5X uptick in orders. Reaffirming the role of traditional snacks and sweets as an integral part of theN celebration, sweets witnessed a demand surge of 12X while dry fruits increased by 3X. The top- searched keywords included Celebrations assorted chocolates, Rakhi gift packs, Rakhi gift hampers, Dry fruit gift box, Stationery gift, Women perfume gift set, and Exotic dark chocolate gift packs, reflecting consumer interest in both conventional and modern gifting choices. As more consumers lean into real-time celebrations, Flipkart Minutes continues to position itself as the go-to destination for last-minute yet meaningful gifting. These insights reaffirm Flipkart’s role in enabling access to thoughtful and timely gifting by delivering on moments that matter most.