New Delhi/Mumbai: Following its debut in East India, Lay’s® is expanding its latest innovation, Lay’s® Mini Stix, to North and West markets, bringing the crunchy, stick-format snack to regions where India’s love for masala-led flavours and shareable snacking moments drives strong consumer connect.
For decades, Lay’s® has been synonymous with iconic potato chips and memorable flavour experiences that have brought joy to consumers across India. With Lay’s® Mini Stix, the brand reimagines its potato heritage in a new stick format – bringing together the comfort of familiar, savoury snacking with a playful, crunchy twist.
Designed for modern snacking moments, Lay’s® Mini Stix features fusion-inspired masala flavours that resonate with Indian taste preferences, while also catering to evolving consumption habits. This also introduces Lay’s® first-ever horizontal pack format in India, that is palmable and easy to scoop – ideal for on-the-go and shareable occasions. 
Speaking on the launch, Saakshi Verma Menon, Chief Marketing Officer - Foods, PepsiCo India, said, “At PepsiCo India, our growth strategy is anchored in reading the pulse of the consumer. As the Indian snacking landscape evolves with faster lifestyles and a growing demand for on-the-go convenience, our responsibility as a leader in potato chips snacking category is to drive that change, not just react to it. Lay’s® Mini Stix is a prime example of this innovation-first mindset. We are taking our iconic potato heritage and immense brand equity of Lay’s® and reimagining it to capture entirely new snacking occasions. This launch is a strategic expansion of our portfolio, ensuring that Lay’s® remains the companion of choice for consumers, no matter the time or place.”
Expressing her thoughts on the launch, Aastha Bhasin, Marketing Director – Potato Chips Category, PepsiCo India said, “With Lay’s® Mini Stix, we wanted to take something consumers already enjoy and elevate it the Lay’s® way. By bringing our signature potato base into a stick format, we’re delivering a new texture and a more intense crunch, while staying rooted in the familiar flavours consumers love. It’s a fun, shareable snack that adds a fresh dimension to everyday snacking.”