NATHDWARA: From its beginnings in Rajasthan in 1987 to a diversified business group with interests spanning manufacturing, consumer products, entertainment, infrastructure, hospitality and sports, Miraj Group is marking its 40th Foundation Day with a celebration of its journey, business expansion and enduring focus on customer trust.

The Foundation Day campaign carries the message “Aapka Vishwas Hi Hamari Pehchaan” — Your Trust Is Our Identity, reflecting the philosophy that the group says has remained central to its growth. The campaign brings together the group’s diverse business verticals under the theme of a 40-year journey.

Miraj Group was founded by Madan Paliwal in Nathdwara, Rajasthan, in 1987. The group says its growth has been driven by a vision of building businesses around quality, innovation, customer satisfaction and strong teams. Its official corporate profile describes the organisation as having expanded into multiple industry segments while serving both business-to-business and business-to-consumer markets. 

From Rajasthan Roots to a Diversified Group

The evolution of Miraj Group reflects a strategy of entering different sectors while developing individual businesses under the larger group umbrella. Its current portfolio includes pipes and fittings, printing and packaging, FMCG, cinemas, construction, sports and hospitality, while the group's wider corporate profile also lists real estate, retail, engineering, entertainment and film-related businesses. 

This diversification has allowed Miraj to build businesses serving different consumer and industrial requirements. The group’s official website describes its growth as being driven by a belief that there are no limits when passion is combined with sustained effort and a cohesive team. 

Building a Manufacturing Base

Manufacturing remains an important component of the group’s portfolio. Miraj Pipes and Fittings Pvt. Ltd. manufactures a broad range of products for agriculture, housing and industrial applications, including PVC, CPVC, UPVC and HDPE pipes and fittings, sprinkler systems, drip irrigation products, conduit pipes and other specialised solutions.

According to the group, its pipes business has an in-house research and development facility and laboratory infrastructure, with production supported by advanced machinery. The company currently lists more than 400 employees, 250 dealers, 250 channel partners and 1,500-plus SKUs. 

The printing and packaging business represents another major manufacturing vertical, with Miraj Multicolour Pvt. Ltd. focused on packaging and carton-box manufacturing. The group has positioned this business as part of its wider industrial and B2B portfolio. 

Expanding into FMCG

Miraj Group’s FMCG operations have emerged as another significant part of its diversified business strategy through Aacharan Enterprises Pvt. Ltd.

The group’s food business has expanded its manufacturing and product portfolio over the years. Miraj’s online store records the establishment of Aacharan Enterprises as a subsidiary in 2003, followed by expansion into more than 100 SKUs and a presence across more than 15 states. It also highlights the launch of Miraj WOW ready-to-eat meals and the group’s expansion into international markets in 2024. 

The group currently states that Aacharan Enterprises has more than 7.5 lakh square feet of manufacturing area and production capacity exceeding 3,500 metric tonnes per month, alongside more than two decades of experience. 

A Major Presence in Entertainment

One of the most visible examples of Miraj Group’s diversification has been its entry into entertainment.

The group ventured into movie production around 2010 and subsequently entered cinema exhibition in 2012 under the Miraj Cinemas brand. The cinema business has since expanded significantly across India. 

Miraj Cinemas currently describes itself as India's third-largest cinema chain, with 220 screens across 49 cities in 17 states, according to its official website. The company says its objective is to combine technology, infrastructure and customer experience to create a premium cinema-going experience. 

The cinema business has also received industry recognition, including awards related to multiplex operations, picture and sound quality and its emergence as a national cinema chain.

Beyond Business: Sports, Hospitality and Infrastructure

The group's present portfolio also reflects its increasing focus on experiences, infrastructure and regional development.

Miraj Group's official website lists MPMSC among its businesses, describing it as a place where sports, passion and talent come together. The group has also highlighted its involvement in hospitality and real estate, expanding its presence beyond traditional manufacturing and consumer businesses. 

One of its prominent projects is the Statue of Belief in Nathdwara, a 369-foot Shiva statue unveiled in 2022. The group says the project represents its connection with spirituality, architecture and the development of Nathdwara as a destination. It is also developing an international cricket stadium in Nathdwara, according to the group's official corporate profile. (

Trust as the Common Thread

Despite operating across sectors as different as pipes, food, packaging, cinemas, construction and sports, Miraj Group's Foundation Day communication places one idea at the centre of its identity: trust.

The group's official philosophy describes customer satisfaction, quality, innovation and social responsibility as important elements of its approach. Founder Madan Paliwal has also emphasised the importance of passion, continuous improvement and building a socially responsible organisation. 

The group's corporate expansion has therefore been accompanied by an emphasis on creating businesses that can operate independently while contributing to the broader Miraj ecosystem.

Community and Social Responsibility

Miraj Group's activities extend beyond commercial operations. The company says it has supported healthcare infrastructure, including assistance to hospitals in Nathdwara and Udaipur. Its initiatives include support for an ICU and ambulance at Shree Govardhan General Hospital in Nathdwara and equipment support for neurosurgical facilities at Maharana Bhupal General Hospital in Udaipur.

Education is another area highlighted by the group. Miraj says it has established schools as part of its commitment to improving access to quality education, including the development of Shri Deep Chand Paliwal Secondary School. 


Looking Ahead

The 40th Foundation Day campaign comes as Miraj Group continues to broaden its presence across sectors and geographies. Its current business portfolio indicates an organisation that has moved well beyond its original roots to create a multi-sector enterprise combining manufacturing, FMCG, entertainment, infrastructure, sports and hospitality.

From a business established in Nathdwara in 1987 to a group with operations and brands reaching consumers across India, Miraj's journey reflects the evolution of a Rajasthan-based enterprise into a diversified business organisation.

As the Foundation Day campaign puts it, “Your Trust Is Our Identity.” After four decades of expansion, that message remains at the centre of the group's brand narrative as it looks toward its next phase of growth.