### Sojatia Jewelers Sees Record Crowds on Dhanteras
**Udaipur:** The five-day Diwali festival began today with a busy Dhanteras, as Sojatia Jewelers saw an influx of customers eager to buy gold and silver coins. With a festive spirit in the air, 153 customers were given tokens to manage the bustling demand, marking a strong start to the Diwali season.
### Budget-Friendly Options Amid Rising Gold Prices
Despite recent increases in gold and silver prices, Dr. Mahendra Sojatia, Director of Sojatia Jewelers, noted that customer enthusiasm remains high. He introduced a new line of lightweight jewelry, allowing buyers to celebrate within their budget without compromising on elegance.
### Fixed Making Charges Bring Confidence in Shopping
Prof. Ranjitsingh Sojatia, the founder, shared that all three floors of Sojatia Jewelers were packed with eager customers, thanks to the jeweler’s policy of reasonable, fixed making charges. Many customers collected their pre-booked jewelry during the auspicious Dhanteras muhurat, while others enjoyed spontaneous purchases to kick off the festive season.
### Youth Embrace Dhanteras Shopping Tradition
This Dhanteras saw a particularly enthusiastic response from younger buyers, who upheld the tradition of buying gold and silver, believed to bring blessings from Goddess Lakshmi. Despite the rise in gold prices, young buyers made the most of the occasion.
### Pure Silver Coins and Hallmark-Certified Jewelry
Dr. Dhruv Sojatia noted that Sojatia’s pure 999 silver coins were particularly popular, alongside hallmark-certified anklets, utensils, and idols. These pieces were especially appreciated for their quality and authenticity, adding to Sojatia’s trustworthiness among customers.
### Exclusive Diwali Collection with Unique Designs
Sojatia Jewelers, honored with India’s Trusted Retail Jewelers Award, presented a special Diwali collection this year. Dr. Dhruv Sojatia highlighted the 916 hallmark jewelry, with unique designs crafted in Kolkata, Kundan, and Meena styles. Nehal Sojatia added that customers were delighted with intricate pieces like armbands, headpieces, bangles, and designer nose rings, showcasing a blend of tradition and innovation for this year’s Diwali collection.
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