SDEIVSA ISIVIS: Ishita Gupta Reintroduces Herself and Unveils a New Era for Maison Isivis

India  - Multidisciplinary artist and designer Ishita Gupta has reintroduced herself under the evocative name ISDEIVSA ISIVIS, marking a bold new chapter in her artistic and entrepreneurial journey. Alongside this personal evolution, she has relaunched her visionary brand Maison Isivis, a house that now synthesizes the legacies of Iygieia London, Isivis London, and House of Isya into a unified, future-forward identity.

At the heart of this reintroduction is a renewed Pantone direction anchored in 072C and 2745C—deep, celestial blues that echo the brand’s ethereal ethos and its signature tagline: “Turning fantasy into reality.”

A Name with Deep Meaning, A Brand with Legacy

The word Isivis is deeply personal—a fusion of the names closest to Ishita: IS for Ishita, IV for Ivan, IS for Ishan. By uniting these initials, she constructs a name that becomes both a tribute to her family and a declaration of her creative identity.

A Symbol Reborn: The New Maison Isivis Logo

This week, Maison Isivis unveiled its renewed logo across Instagram, X (formerly Twitter), and YouTube under @maisonisivis. The logo is a conceptual triumph: a repetition of the letter “I” intricately arranged to form an abstract butterfly. This emblem, universally associated with transformation and newfound freedom, mirrors Ishita’s rebirth into ISDEIVSA ISIVIS and the brand’s evolution into a more refined and cohesive creative house.

RehVamp Foundation: A Renewed Mission of Healing and Hope

Parallel to her personal and brand transformation, Ishita’s humanitarian initiative, RehVamp Foundation, has also broadened its mission. Originally focused on supporting vulnerable women, the foundation now extends its care to all vulnerable and distressed children, embracing a more inclusive and expansive vision of healing. Guided by its root mantra—Heal. Grow. Inspire.—RehVamp aims to nurture emotional resilience, empower young lives, and spark inspiration in those who need it most.

The Merging of Creative Worlds

With the integration of Iygieia London, Isivis London, and House of Isya, Maison Isivis emerges as a singular, powerful creative entity. Each former brand contributed its own artistic language, and their merger magnifies those identities into a cohesive universe led by ISDEIVSA ISIVIS. The refreshed Pantone palette—072C and 2745C—cements this transformation with hues that evoke mystery, depth, and dreamlike imagination, encapsulating the Maison’s devotion to crafting worlds that feel both fantastical and tangible.

A New Creative Hub: Rehign Productions

In addition to her brand relaunch, Ishita has also unveiled Rehign Productions, a full-scale, 360-degree entertainment house. The studio will serve as a dynamic hub offering PR & brand communications, music production, film development and creative direction, and events and experiential design.