Udaipur: As part of the five-day Diwali festivities, Sojatia Jewellers has completed all preparations for the first day of the festival, Dhanteras, which begins tomorrow.


Prof. Ranjit Singh Sojatia highlighted that, while gold and silver prices are considerably higher than last year, the Indian tradition of celebrating festivals and investing in gold and silver for weddings continues with great enthusiasm. This year, Sojatia Jewellers has also launched a special range of lightweight jewellery. Designers and artisans at the Sojatia workshop have worked diligently to reduce the weight of jewellery from 100 grams to 60 grams, providing direct benefits to customers.

Dr. Mahendra Sojatia shared that the lightweight collection includes necklace sets, bangles, chains, mangalsutras, rings, earrings, and more. He emphasized the cultural significance of buying gold and silver on Dhanteras, which is believed to invite Goddess Mahalakshmi into homes. Following this tradition, customers are expected to purchase gold and silver jewellery on Saturday, Dhanteras, with full preparation in place at the showroom.

The showroom will also feature lightweight silver idols, 99.9% pure silver coins, silver utensils, antique silver items, and various Italian-style designs. It is a common belief to place a silver coin during Mahalakshmi Puja. Sojatia Jewellers has crafted carefully selected designs in 916 hallmark gold, Kolkata, Kundan, and Meena styles for its customers.

Nehal Sojatia announced the recent launch of the Jadau Polki Siramour collection, which includes intricately designed items such as Aad, Matha Patti, Bajuband, Kankan, Tussi Chand Bali, Hath Phool, and more. He extended heartfelt Diwali greetings to all residents of Mewar.

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