Apollo Tyres Opens Super Premium Retail Outlet in Jaipur

Jaipur,  Apollo Tyres Ltd. has expanded its premium retail footprint with the launch of a Super Premium branded outlet in Jaipur, its second such flagship store in the country after Bengaluru.

The new outlet, located at Bhagwati Motors Nokha Pvt. Ltd. on New Sanganer Road, Mansarovar, was inaugurated by Rajesh Dahiya, Vice-President and Business Head, Apollo Tyres Ltd.

Designed as more than a conventional tyre showroom, the facility aims to provide a premium customer experience by combining high-end products, expert consultation and technology-enabled services under one roof. Customers will receive guidance in selecting tyres suited to their vehicles, driving habits and mobility requirements, along with access to digital appointment booking, quick-fit services and personalised assistance.

Speaking at the inauguration, Mr. Dahiya said that customers today seek not only quality products but also a superior ownership experience.

"Through this new retail format, we are creating a destination where customers can access expert advice, convenient services and personalised solutions tailored to their mobility needs. We also look forward to strengthening our engagement with the automotive enthusiast community," he said.

According to the company, the outlet will offer specialised tyre recommendations based on vehicle type and driving conditions, premium customer lounges, expert consultation, technology-driven services including digital appointments and fast fitment, and exclusive tyre and service packages for premium, luxury and performance vehicles.

The facility is also intended to serve as a community space for automotive enthusiasts through networking opportunities and curated events.

Apollo Tyres said the Jaipur outlet is the second Super Premium retail store in its network following the launch of a similar format in Bengaluru. The company plans to open three to four additional Super Premium outlets in major cities across India in the coming months as part of its strategy to strengthen its premium retail presence.

The company said the initiative reflects its focus on delivering a comprehensive mobility experience that extends beyond tyre sales by offering expert guidance, enhanced customer service and technology-driven solutions for premium vehicle owners.