Fashion Designer Ayesha Shetty Expands Yashna Collection Brand

MUMBAI — Fashion designer Ayesha Shetty is celebrating the second anniversary of her boutique brand, Yashna Collection, with a special saree exhibition at Inorbit Mall in Mumbai, showcasing a blend of traditional Indian craftsmanship and contemporary fashion.

The exhibition, running through Aug. 16, features a wide selection of sarees, including bridal, Banarasi silk, Kanjivaram silk, Kasturi traditional silk, classic handloom, zari, georgette, designer and handcrafted collections. The display is designed to cater to women seeking attire for weddings, festivals, family celebrations and other special occasions.

Yashna Collection, located at Shop No. 24, Vaibhav Building, Azad Nagar, Goregaon West, has completed two years in business and has quickly established itself among saree enthusiasts for its curated designs that combine heritage with modern style.

Beyond its retail store, the brand has gained recognition through fashion shows and runway presentations. Its designer sarees were recently showcased at a fashion event in Chandigarh, where they attracted attention for their craftsmanship and distinctive designs. The collection has also been exhibited at fashion events in Mumbai's Ghatkopar area.

Customers can purchase Yashna Collection's products both in-store and online through the brand's website and Instagram platform, allowing shoppers across India to access its collections.

Shetty said her vision is to expand the brand while promoting the elegance and cultural heritage of the Indian saree through contemporary fashion.

"My constant effort is to ensure that every woman who visits Yashna Collection finds something that reflects her personality and style," Shetty said. "Every woman has her own way of wearing a saree, and I want our collection to help her express that individuality. My dream is to take Yashna Collection to a much larger platform in the years ahead."

With its focus on combining traditional artistry with evolving fashion trends, Yashna Collection aims to reach a broader audience while preserving the timeless appeal of the Indian saree.