Pravin Masalewale launches Suhana Noor range inspired by Mughal kitchens

Udaipur : Pravin Masalewale, one of India’s fastest-growing spices and food solutions companies, has expanded its portfolio with the launch of Suhana Noor, a new range of blended spices developed to recreate the authentic flavors of traditional Mughlai cuisine for home cooking.

Commenting on the launch, Mr. Vishal Chordia, Director – Strategy, Marketing & Finance, Pravin Masalewale, said, “At Suhana, we have always focused on developing products tailored to local tastes, whether through our Gujarat special range or Karnataka special products. There is a growing demand for cuisine-specific spice blends, especially for non-vegetarian dishes that are increasingly cooked at home.  With Suhana Noor, our aim is to simplify the preparation of popular Mughlai recipes while preserving their authentic depth of flavor. Despite its popularity in restaurants, Mughlai cuisine remains underrepresented in the packaged spice segment, and this range seeks to bridge that gap with convenient, affordable blends for everyday home cooking.”

Indian cuisine is an eclectic mix influenced by various inspirations over its 8000+ years history. The country’s culinary heritage stems from age old civilizations, influenced in latter years by Western Asian & Persian culture, followed by Mughal and British influences. Over years, Mughlai cuisine has become an integral part of Indian food – be it in the form of Kormas & Curries, Tikkas & Kebabs, or the varied forms of the much-loved Biryani.

The core of the Mughlai cuisine lies in its processes involving slow cooking to bring out the flavors of the food and the layered gravies. Most important however are the mix of spices used that integral to bringing alive the authentic taste of the various dishes.

Suhana Noor endeavors to present to consumers a range of spices that help them make the most popular dishes of the Mughlai cuisine at home while retaining the authentic taste experience of these dishes.

The range has been introduced to cater to consumers who enjoy preparing and eating Mughlai dishes but seek a more authentic taste experience than other spices currently available in the market. Suhana Noor offers a range of specialist offerings that recreate classic recipes from the Mughal kitchens.

The range includes dedicated blends for biryanis, gravies and starters, such as Shahi Biryani Masala, Bombay Biryani Masala, Sindhi Biryani Masala, Chicken Korma Masala, Mutton Korma Masala, Karahi Masala, Achar Gosht Masala, Dalcha/ Dal Gosht Masala, Nihari Masala, Shami Kebab Masala and Seekh Kebab Masala.