###Kapil Verma Earns PhD in AI-Driven Digital Advertising

Udaipur: Kapil Verma, a research scholar from the Faculty of Commerce and Management at Pacific Academy of Higher Education and Research University, Udaipur, has successfully completed his PhD on the topic “A Study of AI-Driven Digital Advertising and Its Impact on Student Engagement in Higher Education.”

The research focuses on understanding the role and effectiveness of artificial intelligence–powered digital advertising in today’s rapidly evolving digital era. It critically examines how AI-based advertising influences student engagement, interest levels, and decision-making processes within higher education institutions.

The doctoral research was completed under the expert guidance of Dr. Narendra Singh Chavda, Associate Professor, whose mentorship played a key role in shaping the study.

University administrators and faculty members lauded Kapil Verma’s research, describing it as a significant contribution to the fields of education and digital marketing. The study is expected to help higher education institutions design more effective, data-driven digital strategies in the future.

The research work received valuable support from Vice Chancellor Prof. Hemant Kothari, Registrar Sharad Kothari, and Faculty Chairman (Science & Technology) Prof. Dilendra Hiran, whose encouragement and guidance were instrumental in its successful completion.