Canara Robeco Asset Management Company takes 'Nivesh Bus Yatra' to Rajasthan to Educate Investors

Udaipur : Canara Robeco Asset Management Company Limited (Investment Manager to Canara Robeco Mutual Fund), India’s second-oldest Mutual Fund, is set to launch the ‘Nivesh Bus Yatra’ in Rajasthan to create awareness about mutual fund investment and educate investors across the state, starting today.

The initiative aims to simplify mutual fund investing and strengthen financial education across the state. The bus will begin its journey in Jaipur, followed by Ajmer, Kota, Bhilwara, Udaipur, and Jodhpur,reaching key locations, engaging residents across the city.

“In today’s financial landscape, knowledge is as powerful as understanding. An informed investor not only makes better decisions for themselves but also strengthens the broader financial ecosystem. We are committed to making investment knowledge accessible and actionable,” said Rajnish Narula, Managing Director and Chief Executive Officer, Canara Robeco AMC. “The Nivesh Bus Yatra aims to bring financial education directly to communities. Having already reached states like Kerala, Punjab, West Bengal, Tamil Nadu, Karnataka, Telangana, Andhra Pradesh, Odisha, and Assam we are now taking it to Rajasthan—engaging residents in six cities and helping them simplify investing, dispel myths, and embrace long-term financial planning.”

The Nivesh Bus Yatra will visit key community locations, connecting with residents and providingpractical learning experiences. Through simple demonstrations and digital tools, it aims to clear misconceptions about mutual funds and explain the benefits of regular, long-term investing.

"We are committed to empowering investors by making financial knowledge practical and accessible. The Nivesh Bus Yatra is our way of taking this commitment to the ground—engaging communities directly and meeting investors in their own environments,” said Gaurav Goyal, Head – Sales & Marketing, Canara Robeco AMC. “Through this initiative, we aim to simplify mutual fund investing, offer actionable guidance, and address common misconceptions, helping investors build confidence and adopt a long-term approach to wealth creation.”