###Airtel Becomes First Globally to Offer Adobe Express Premium Free to 360 Million Indians

Udaipur. In a first-of-its-kind initiative at the global level, Bharti Airtel, one of India’s leading telecommunications service providers, has announced that it will offer Adobe Express Premium free of cost to its 360 million customers across the country.

Adobe Express is a fast, easy-to-use, and versatile design application that caters to a wide range of creative needs. With this historic partnership, Airtel customers nationwide will be able to access Adobe Express Premium, enabling them to quickly and effortlessly create high-quality social media assets, marketing content, short videos, and other design materials.

Under this offer, Adobe Express Premium—valued at approximately ₹4,000—will be available free for one year to Airtel customers.

Commenting on the partnership, Siddharth Sharma, CEO – Connected Homes and Director Marketing, Bharti Airtel, said that this collaboration goes beyond technology alone. Its core objective is to empower millions of Indians with cutting-edge AI-driven tools, enabling them to express creativity, drive innovation, and unlock new possibilities in digital content creation.