Amrita Haat: A Living Bridge Between City and Village

Udaipur. Amid the fast-paced rhythm of urban life, Amrita Haat has emerged as a meaningful pause—an inspiring platform where the stories of women’s hard work, skill, and self-reliance come alive. The earthy fragrance of clay, the vibrant hues of handloom fabrics, the aroma of traditional spices, and heartfelt conversations together create an atmosphere that reflects the true spirit of women’s empowerment. More than just a marketplace, Amrita Haat represents the identity and recognition of women whose talents were once confined within the walls of their homes.

Women entrepreneurs participating in the haat share that earlier, although their products reached larger markets, the recognition and profits often went to middlemen. Amrita Haat has bridged this gap. Today, women sell their products directly and engage with customers personally. This direct interaction not only ensures fair pricing but also strengthens their confidence and independence.

Organized by the administration and the Department of Women Empowerment since 2015–16, the haat has been playing a significant role in making women economically self-reliant. This year, the event is being held from February 18, with a large number of women self-help groups and entrepreneurs participating.

Products such as pickles, papads, spices, and millet-based items are now available in improved packaging and enhanced quality. This has ensured regular income for the women and increased their respect within their families and communities. Amrita Haat also serves as a cultural empowerment platform, where traditional jewelry, folk attire, and handicrafts are presented in ways that meet modern market demands.

Deputy Director of the Women Empowerment Department, Sanjay Joshi, stated that every year between 80 to 120 stalls are set up at Amrita Haat. This year, along with cultural programs, sports activities will also be major attractions.

Undoubtedly, Amrita Haat is not just a fair—it is a powerful bridge connecting urban markets with rural aspirations, preserving culture while promoting self-reliance and dignity.